Pre-production is the most overlooked but most important part of the process.
Attentive preparation, development and design ensure your final product effectively achieves its objectives and looks fabulous. I’ll work carefully to:
- Know your video’s target audience, goals, content and messaging ponts.
- Learn your organization’s values, language, strengths, challenges and reputation.
- Research your competitors’ videos.
- Collect dynamic internal and external assets (photos, videos, graphics and animations) to complement what we may shoot.
- Develop an imaginative creative treatment and script outline.
